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Advanced Communication Manuals

Communicating On Television

Straight Talk

Objectives: To effectively present an opinion or viewpoint in a short time.
  To stimulate giving a presentation as part of a television broadcast.
 
Time: 3 minutes plus or minus 30 seconds

The Talk Show

Objectives: To understand the dynamics of a television interview or "talk" show.
  To prepare for the questions that may be asked of you during a television interview program.
  To present a positive image on the television camera.
  To appear as a guest on a simulated television talk show.
 
Time: 10 minutes plus or minus 30 seconds

When You’re the Host

Objectives: To conduct a successful television interview.
  To understand the dynamics of a successful television interview or "talk" show.
  To prepare questions to ask during the interview program.
  To present a positive, confident image on the television camera.
 
Time: 10 minutes plus or minus 30 seconds

The Press Conference

Objectives: To understand the nature of a television press conference.
  To prepare for an adversary confrontation on a controversial or sensitive issue.
  To employ appropriate preparation methods and strategies for communicating your organizations viewpoint.
  To present and maintain a positive image on television.
 
Time: 4-6 minutes for presentation
  8-10 minutes for question period

Training On Television

Objectives: To learn how to develop and present an effective training program on television.
  To receive personal feedback through the videotaping of your presentation.
 
Time: 5-7 minutes for the presentation
  5-7 minutes for playback of the videotape
 

The Discussion Leader

The Seminar Solution

Objectives: Present an introductory short talk or brief lecture describing a theory, model, or information about a topic that will be discussed by a group following the presentation.
  Organize the information so that it is easy to understand and can be remembered.
  Orient the group to think about the specific goal of the discussion that follows.
  Use a buzz session discussion technique to promote group participation in deriving information leading to solution to the problem.
 
Time: 20-30 minutes

The Round Robin

Objectives: Establish the meaning of a question with a discussion group.
  Using a problem solving pattern, lead the participants in a brainstorming session.
  Screen the possible solutions and lead the group in deciding what action to take.
 
Time: 20-30 minutes

Pilot A Panel

Objectives: Select a problem for panel discussion.
  Select not less than three members in advance to speak on the panel.
  Define the common goals and the purpose of the panel.
  Acting as moderator, monitor the panel discussion to inform the audience.
 
Time: 30-40 minutes

Make It Make Believe (Role Play)

Objectives: Understand what role-playing is and how to use it effectively in group communication.
  Select a problem involving human relations in which you may use the role-playing method to illustrate and explore the problem.
  Create a plot and characters relevant to the discussion problem and select a cast from among the group members.
  Direct the role-play enactment, relate it to the discussion problem, and lead the group in arriving at a solution.
 
Time: 20-30 minutes

The Workshop Leader

Objectives: Building group unity, guide the workshop participants in an investigative discussion of the problem.
  Follow a problem solving pattern to arrive at a solution.
  Bring the group to an agreement before the discussion ends.
 
Time: 30-40 minutes
 

The Entertaining Speaker

The Entertaining Speech

Objectives: Entertain the audience through use of humor and/or drama drawn from your personal experience.
  Organize an entertaining speech for maximum audience impact.
 
Time: 5-7 minutes

Resources for Entertainment

Objectives: Draw humorous and/or dramatic material from sources other than your own personal experience.
  Adapt your material to suit your topic, your own personality and the audience.
  Use entertaining material as means of conveying a serious message.
 
Time: 8-10 minutes

Make Them Laugh

Objectives: Prepare a humorous speech drawn from your own experience.
  Strengthen the speech by adapting and personalizing humorous material from outside sources.
  Deliver the speech in a way that makes the humor effective.
 
Time: 8-10 minutes

A Dramatic Talk

Objectives: Develop an entertaining dramatic talk about an experience or incident, or give a dramatic reading.
  Include vivid imagery, characters and dialogue.
  Deliver the talk in an interpretative manner.
 
Time: 10-12 minutes

Speaking After Dinner

Objectives: Prepare an entertaining after-dinner talk on a specific theme.
  Deliver the talk extemporaneously, using the skills developed in the preceding entertainment projects.
 
Time: 13-15 minutes
 

Humorously Speaking

Warm Up Your Audience

Objectives: Prepare a speech that opens with a humorous story.
  Personalize the story.
  Deliver the story smoothly and effectively.
 
Time: 5-7 minutes

Leave Them with a Smile

Objectives: Prepare a serious speech that opens and closes with a humorous story.
  Prepare a closing story the re-emphasizes the speech’s main point.
  Deliver the stories smoothly and effectively.
 
Time: 5-7 minutes

Make Them Laugh

Objectives: Prepare a speech that opens and closes with humorous stories.
  Include jokes in the speech body to illustrate points or maintain audience interest.
  Deliver the jokes and stories smoothly and effectively.
 
Time: 5-7 minutes

Keep Them Laughing

Objectives: Prepare a speech that opens with a self-deprecating joke.
  String together two or three related jokes in the speech body.
  Close the speech with a humorous story.
 
Time: 5-7 minutes

The Humorous Speech

Objectives: Use exaggeration to tell a humorous story.
  Entertain the audience.
  Effectively use body language and voice to enhance the story.
 
Time: 5-7 minutes
 

Interpersonal Communication

Conversing with Ease

Objectives: Identify techniques to use in conversing with strangers.
  Recognize different levels of conversation.
  Initiate a conversation with a stranger.
  Use open-ended questions to solicit information for further conversation.
 
Time: 10-14 minutes

The Successful Negotiator

Objectives: Employ win/win negotiating strategies to achieve your goals.
  Enjoy the benefits of win/win negotiating.
 
Time: 10-14 minutes

Diffusing Verbal Criticism

Objectives: Respond non-defensively to verbal criticism.
  Employ a five-step method to identify the problem, diffuse the attack and arrive at a solution.
 
Time: 10-14 minutes

The Coach

Objectives: Determine reasons for someoneís substandard performance.
  Coach the person to improved performance.
 
Time: 10-14 minutes

Asserting Yourself Effectively

Objectives: Enjoy the mental and physical benefits of being assertive.
  Employ the four-step method for addressing a problem and asking for help.
  Overcome resistance to your requests.
 
Time: 10-14 minutes
 

Interpretive Reading

Read A Story

Objectives: To understand the elements of interpretive reading.
  To learn how to analyze a narrative and plan for effective interpretation.
  To learn and apply vocal techniques that will aid in the effectiveness of the reading.
 
Time: 8-10 minutes

Interpreting Poetry

Objectives: To understand the differences between poetry and prose.
  To recognize how poets use imaginary, rhythm, meter, cadence and rhyme to convey the meanings and emotions of their poetry.
  To apply vocal techniques that will aid in the effectiveness of the reading.
 
Time: 6-8 minutes

The Monodrama

Objectives: To understand the concept and nature of the monodrama.
  To assume the identity of a character and to portray the physical and emotional aspects of this character to an audience.
 
Time: 5-7 minutes

The Play

Objectives: To adapt a play for interpretive reading.
  To portray several characters in one reading, identifying them to the audience through voice changes and movement.
 
Time: 12-15 minutes

The Oratorical Speech

Objectives: To understand the structure of an effective speech.
  To interpret and present a famous speech.
 
Time: 10-12 minutes
 

Persuasive Speaking

The Effective Salesperson

Objectives: Learn a technique for selling an inexpensive product in a retail store.
  Recognize a buyer’s thought processes in making a purchase.
  Elicit information from a prospective buyer through questions.
  Match a buyer’s situation with the most appropriate product.
 
Time: 8-12 minutes

Conquering the Cold Call

Objectives: Learn a technique for “cold call” selling of expensive products or services.
  Recognize the risks buyers assume in purchasing.
  Use questions to help the buyer discover problems with his or her current situation.
  Successfully handle buyer’s objections and concerns.
 
Time: 10-14 minutes

The Winning Proposal

Objectives: Prepare a proposal advocating an idea or course of action Organize the proposal using the six-step method provided.
 
Time: 5-7 minutes

Addressing the Opposition

Objectives: Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
  Construct the speech to appeal to the audience’s logic and emotions.
 
Time: Speech 7-9 minutes
  Q & A session 2-3 minutes

The Persuasive Leader

Objectives: Communicate your vision and mission to an audience.
  Convince your audience to work toward achieving your vision and mission.
 
Time: 6-8 minutes
 

The Professional Speaker

The Keynote Address

Objectives: Identify the basic differences between keynotes speeches and other kinds of speeches.
  Learn how to evaluate audience feeling and establish emotional rapport.
  Learn and use the professional techniques necessary for a successful keynote presentation.
  Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
 
Time: 15-20 minutes

Speaking to Entertain

Objectives: Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized.
  Deliver the speech in a way that makes the humor effective.
  Establish personal rapport with your audience for maximum impact.
 
Time: 15-20 minutes

The Sales Training Speech

Objectives: Tell a sales audience how to sell a product by using a planned presentation.
  Inform a sales training audience about the human experience of the buyer-seller relationship.
  Use entertaining stories and dynamic examples of sales situations.
  Inspire salespeople to want succeed in selling.
 
Time: 15-20 minutes

The Professional Seminar

Objectives: Plan and present a seminar with specific learning objectives.
  Relate to the audience by using a seminar presentation style.
  Use seminar presentation techniques to promote group participation, learning and personal growth.
 
Time: 20-40 minutes

The Motivational Speech

Objectives: Understand the concept and nature of motivational speaking.
  Apply a four-step motivational method with the purpose of persuading and inspiring.
  Deliver a motivational speech to persuade an audience to emotionally commit to an action.
 
Time: 15-20 minutes
 

Public Relations

The Public Relations Speech

Objectives: Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
 
Time: 5-7 minutes

Resources for Goodwill

Objectives: Research the operation and benefits of an organization or company.
  Prepare a talk designed to build goodwill toward it by presenting factual information.
  Analyze the common interests of your audience and focus your presentation on those interests.
  Effectively use at least one visual aid to enhance the audiences understanding.
 
Time: 8-10 minutes

The Persuasive Approach

Objectives: Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
  Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
 
Time: 8-10 minutes

Speaking Under Fire

Objectives: Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
  Conduct a question-and-answer period on the speech subject.
 
Time: 6-8 minutes for speech
  8-10 minutes for question period

The Media Speech

Objectives: Write a speech script on behalf of a social cause.
  Using the script, present the speech to persuade a general television audience.
 
Time: 8-10 minutes, plus or minus 30 seconds
 

Speaking to Inform

The Speech to Inform

Objectives: Select new and useful information for presentation to the audience.
  Organize the information for easy understandability and retention.
  Present the information in a way that will help motivate the audience to learn.
 
Time: 5-7 minutes

Resources for Informing

Objectives: Analyze the knowledge level of your audience regarding your chosen subject.
  Focus your presentation at the audiences level of knowledge.
  Build a supporting case for each major point through use of explanation, examples, and information gathered research.
  Effectively use at least one visual aid to enhance the audiences understanding.
 
Time: 8-10 minutes

The Demonstration Talk

Objectives: Prepare a demonstration speech to clearly explain a process, product, or activity.
  Conduct the demonstration as part of a speech delivered without
notes.  
 
Time: 10-12 minutes

A Fact-Finding Report

Objectives: Prepare a report on a situation, event, or problem of interest to the audience.
  Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it.
 
Time: 10-12 minutes

The Abstract Concept

Objectives: Research and organize the thought of experts on an abstract concept, theory, historical force, or social/political issue.
  Present the ideas in a clear and interesting manner.
 
Time: 10-12 minutes
 

Special Occasion Speeches

Mastering the Toast

Objectives: Recognize the characteristics of a toast.
  Present a toast honoring an occasion or person.
 
Time: 2-3 minutes

Speaking in Praise

Objectives: Prepare a speech praising or honoring someone, either living or dead.
  Address five areas concerning the individual and his/her accomplishments.
  Include anecdotes illustrating points within the speech.
 
Time: 5-7 minutes

The Roast

Objectives: Poke fun at a particular individual in a good-natured way.
  Adapt and personalize humorous material from other sources.
  Deliver jokes and humorous stories effectively.
 
Time: 3-5 minutes

Presenting an Award

Objectives: Present an award with dignity and grace.
  Acknowledge the contributions of the recipient.
 
Time: 3-4 minutes

Accepting an Award

Objectives: Accept an award with dignity, grace and sincerity.
  Acknowledge the presenting organization.
 
Time: 5-7 minutes
 

Specialty Speeches

Speak Off The Cuff

Objectives: Develop an awareness of situations in which you might be called upon to deliver an impromptu speech.
  Understand how to prepare for impromptu speaking.
  Develop skill as a speaker in the impromptu situation by using one or more patterns to approach a topic under discussion; for example, comparing a past, present, future situation or before and after.
 
Time: 5-7 minutes

Uplift The Spirit

Objectives: Identify and understand the basic differences and similarities between inspirational speeches and other kind of speeches.
  Learn how to evaluate audience feeling and establish emotional rapport.
  Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views.
 
Time: 8-10 minutes

Sell A Product

Objectives: Understand the relationship of sales technique to persuasion.
  Skillfully use the four steps in a sales presentation: attention, interest, desire, action.
  Identify and promote a unique selling proposition in a sales presentation.
  Be able to handle objections and close a prospective buyer.
 
Time: 10-12 minutes

Read Out Loud

Objectives: Arrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing and giving a speech.
  Learn the preparation or planning techniques of effective interpretation.
  Learn the principles of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication.
 
Time: 12-15 minutes

Introduce The Speaker

Objectives: Focus on the special occasion talk from the standpoint of the introducer (function chairman, toastmaster, master of ceremonies).
  Become knowledgeable and skilled in the functions associated with the master of ceremonies.
  Handle the introduction of other speaker at a club meeting.
 
Time: Duration of a club meeting
 

Speeches By Management

The Briefing

Objectives: Apply the key steps in the preparation of a briefing and the organization of material.
  Give a briefing according to a specific objective so the audience will have an understanding of the information.
  Effectively handle a question-and-answer session following the briefing.
 
Time: 8-10 minutes for speech
  5 minutes for question period

The Technical Speech

Objectives: Convert a technical paper or technical material and information into a technical speech.
  Organize a technical speech according to the inverted-pyramid approach.
  Write a technical speech as "spoken language," not as an article.
  Give the speech by effectively reading out loud.
 
Time: 8-10 minutes

Manage and Motivate

Objectives: Understand the concept and nature of motivational method in management.
  Apply a four step motivational method with the objectives to persuade and inspire.
  Deliver a motivational speech to persuade an audience to agree with your management proposal.
 
Time: 10-12 minutes

The Status Report

Objectives: Organize and prepare a status report involving the overall condition of a plan or program, or performance of a department or company in relation to goals.
  Construct the report according to a four step pattern.
  Give an effective presentation of the report.
 
Time: 12-15 minutes

Confrontation: The Adversary Relationship

Objectives: Understand the definition and nature of the adversary relationship.
  Prepare for an adversary confrontation on a controversial management issue.
  Employing appropriate preparation methods, strategy, and techniques, for communicating with an adversary group as the representative of your company or corporation.
 
Time: 5 minutes for speech
  10 minutes for question period
 

Storytelling

The Folk Tale

Objectives: To tell a folk tale that is entertaining and enjoyable for a specific age group.
  To use vivid imaginary and voice to enhance the tale.
 
Time: 7-9 minutes

Lets Get Personal

Objectives: To learn the elements of a good story: To create and tell an original story based on a personal experience.
 
Time: 6-8 minutes

The Moral of the Story

Objectives: To understand that a story can be entertaining yet display moral values.
  To create a new story that offers a lesson or moral.
  To tell the story, using the skills developed in the previous two projects.
 
Time: 4-6 minutes

The Touching Story

Objectives: To understand the techniques available to arouse emotion.
  To become skilled in arousing emotions while telling a story.
 
Time: 6-8 minutes

Bringing History to Life

Objectives: To understand the purpose of stories about historical events or people.
  To use the storytelling skills developed in the preceding projects to tell a story about a historical event or person.
 
Time: 7-9 minutes
 

Technical Presentations

The Technical Briefing

Objectives: Using a systematic approach, organize technical material into a concise presentation.
  Tailor the presentation to the audiences needs, interests and knowledge levels.
 
Time: 8-10 minutes

The Proposal

Objectives: To prepare a technical presentation advocating a product, service, idea or course of action.
  To present your viewpoint logically and convincingly, using an inverted-pyramid approach.
  To effectively use a flip chart to illustrate your message.
  To effectively handle a question-and-answer period.
 
Time: 8-10 minutes

The Non-technical Audience

Objectives: Understand the principles of communicating complex information to non-technical listeners.
  Build and deliver an interesting talk based on these principles.
  Answer audience questions that arise during the presentation.
  Use overhead transparencies to illustrate your message.
 
Time: 10-12 minutes

Presenting a Technical Paper

Objectives: Deliver an interesting speech based on a technical paper or article.
  Effectively use a flip chart, overhead projector or slides to illustrate your message.
 
Time: 10-12 minutes

The Team Technical Presentation

Objectives: Understand the nature and process of a team technical presentation.
  Conceptualize a briefing or proposal involving three or more speakers, including yourself.
  Assemble a team of club members capable of getting the job done.
  Orchestrate the planning, preparation and delivery of a team technical presentation.
 
Time: 20-30 minutes
 
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